WSIU TV 8 | WUSI TV 16 | WSIU 91.9FM | WUSI 90.3FM | WVSI 88.9FM | WSIU HD 91.9FM
Mike Yager, Chief Cheerleader of Mid America Motorworks, shares his 35 year career journey as an entrepreneur in the sports car business. In 1974, Yager, a young tool-and-die maker from Effingham, Illinois, borrowed $500 and began selling car manuals and other accessories from the trunk of a borrowed car. Working weekend swap meets, Corvette specialty shows, and other automotive functions, this energetic entrepreneur recognized the then unknown potential of selling automotive accessories to people, instead of just parts for cars.
In the early years of his career, Yager focused his attention primarily on Corvette accessories, including a variety of items such as owner's manuals, jackets, embroidered T-shirts, drinking glasses, emblems, jewelry, and a mail order catalog. In 1998, he expanded his business from Corvette only to also include items from the Volkswagen line when he acquired The Real Source, a supplier of Volkswagen parts and accessories. Today, Mid America Motorworks mails 4.5 million Corvette and Volkswagen catalogs every year to its customers.
WSIU and its parent institution, Southern Illinois University, is an equal opportunity employer and will not
discriminate against any person on the basis of race, religion, national
origin or sex in violation of Title VII.
The most recent WSIU EEO report, 2012 Community Impact Report and WSIU Financial Audit are available for review.
The online version of the FCC WSIU Public File is available here.
Copyright 2013 -- Southern Illinois University Board of Trustees -- WSIU Public Broadcasting -- All Rights Reserved