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Supermarket Explorer Teaches Literacy, Healthy Living

For Immediate Release
Tuesday, January 26, 2010

Contact:  Beth Spezia, WSIU Outreach Coordinator, (618) 453-5595, or Danielle Farley, WSIU Outreach assistant,

Carbondale, Ill. - WSIU Public Broadcasting, the public media arm of Southern Illinois University Carbondale (SIUC), and Save-a-Lot Grocery Store of Carbondale believe that learning can happen anytime, anywhere. That's why they have come together to create Supermarket Explorer, a new PBS KIDS Raising Readers project that offers children fun ways to improve their reading and vocabulary skills. Families are invited to attend the first of this year’s Supermarket Explorer activities this Saturday, January 30 from 10am until 2pm at Save-A-Lot, located at 301 East Walnut in Carbondale.

Based on popular PBS Kids programming such as SuperWhy and WordWorld, WSIU's Supermarket Explorer activities are designed to strengthen children's skills with letters and words, while also encouraging families to make healthy food choices. Participants in this Saturday's Supermarket Explorer activities at Save-A-Lot can earn coupons to discount their grocery purchase; each child will receive a free children's book, courtesy of WSIU.

Other partners for this Supermarket Explorer activity include the SIUC Student Nutrition Academic Council (SNAC), SIUC Head Start, and Women With Infants and Children (WIC).

Additional in-store learning opportunities for families are being planned throughout February.

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